Media

Enable Sustainable, Ongoing Transformation Alignment

Communicating change to those affected can be challenging—yet it’s a critical part of Transformation. Mitigating resistance to change requires a strategic communication plan that offers transparency and ongoing education to help your people to align around your goals.

Our experienced marketing team can help you develop and leverage high-quality video, written, or graphic communications to enable you to meet the needs of your organization.

What We Offer

Transformation Branding

Create a foundation for an effective communication strategy with a unique and identifiable brand for the change initiative.

Organizational Messaging

Communicate from the business to the broader organization about your Transformation goals and progress with content that helps maintain alignment and sets the stage for future work.

Transformation Communication

Leverage customized emails, videos, and other content to align your people each increment of your Transformation journey and enhance the Transformation Experience.

What You Get

Our goal is to reach your people where they are by communicating the messages you want to share via the mediums they prefer most. We do this through a variety of media and tactics customized for your needs and goals.

Content

Podcasts
Video
Copywriting

Email

Branded Templates
Newsletters
Segmentation

Chat

MS Teams
Google Hangouts
Slack

Branding

Logos
Brand ID
Templates

Automation

Nurture Streams
Chat Bots
Content Hubs

Analytics

Reach
Engagement
Insight

The Process

Originate

The goal of origination is to collect the messages, thought leadership, and core ideas you want to communicate. As part of your communication strategy, the content is then published and shared to your people and can be further leveraged to create derivative content for later use.

Amplify

We create derivative, channel-native content based on the original messaging we received during Origination. This new content is made via a process we call Amplification where it is not net-new but rather it is translating the messages collected in Originate to new and different forms of media.

Optimize

We look at the highest performing content and revisit, remix, and repackage it to make new content that is more likely to perform well because the data shows that it will resonate with your people.