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Derek
Poppink

Senior Consultant

Derek Poppink is a Digital Strategist, Experience Lead, Innovation Facilitator, and Product Design Consultant; with more than twenty years of experience inventing products, advising business strategy, and collaborating with teams of executives, designers, and developers. He is also a Certified Experience Analyst (CXA) and Certified Usability Analyst (CUA) through Human Factors International.

Recent Posts from Derek

Connecting Product Roadmaps to Business Value
Video

Connecting Product Roadmaps to Business Value

Intro to Jobs To Be Done (JTBD) and Why It’s Valuable
Video

Intro to Jobs To Be Done (JTBD) and Why It’s Valuable

The Truth Behind Market Product Fit Assumptions
Video

The Truth Behind Market Product Fit Assumptions

More Posts from Derek

The Product Development Strategy Guaranteed to Delight Your Customers
Article

The Product Development Strategy Guaranteed to Delight Your Customers

Do Structured and Disciplined Agile Transformations Exist?
Understanding where you are as an organization and where you want to go is essential…
Understanding the Work of an Agile Transformation
Agile is really about designing a System of Delivery that can produce the business results…
Planning Your Agile Transformation Journey
Not every agile transformation looks the same. To ensure that your transformation is heading in…
Product Development: Using Systems Thinking to Achieve Better Business Outcomes
We’re back with an all-new episode of SoundNotes where we discuss the nature of products.…
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