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Senior Consultant

Derek Poppink is a Digital Strategist, Experience Lead, Innovation Facilitator, and Product Design Consultant; with more than twenty years of experience inventing products, advising business strategy, and collaborating with teams of executives, designers, and developers. He is also a Certified Experience Analyst (CXA) and Certified Usability Analyst (CUA) through Human Factors International.

Recent Posts from Derek

Intro to Jobs To Be Done (JTBD) and Why It’s Valuable
The Truth Behind Market Product Fit Assumptions
The Product Development Strategy Guaranteed to Delight Your Customers