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Student QA: Defining Done with Scrum in a Marketing Team with Derek Huether

Dave Prior
Reading: Student QA: Defining Done with Scrum in a Marketing Team with Derek Huether

In this episode of SoundNotes, LeadingAgile’s Derek Huether and Dave Prior tackle a student question about how Scrum works with Marketing. In a recent class, a student named Cherie explained that in the work her Marketing Team does, it isn’t possible to achieve “potentially shippable” at the end of a Sprint. The Team may finish the work and the Product Owner may accept it, but nothing can actually be “shippable” until after the client has had a chance to review a work item and provide feedback or approval

Show Notes

00:08 Interview Begins
00:26 An update on Derek’s upcoming events
01:30 Topic Introduction
01:59 Cherie’s Question about how Definition of Done works when you are using Scrum in Marketing if nothing can ship until after you have client approval
02:26 Derek and Dave respond
03:03 We’re going to have an argument here…
04:33 The difference between a more pure Definition of Done and potentially shippable vs. what often happens in the real world
05:23 Derek shares a story on his experience with this issue
07:24 Why you should not blame the client for not having total clarity on what they need
09:05 Is it a big deal if you can’t get “shippable” out of a sprint
09:48 It’s more important to get the customer something they can provide feedback on
10:20 Always be learning a little more than you knew yesterday
10:52 Derek’s advice for things Sheri could do to remedy the situation
11:48 Try to make a smarter decision tomorrow than you could today
12:15 Scrum is a feedback mechanism
12:31 Where to send your questions for LeadingAgile’s Student QA podcasts
13:11 Podcast Ends

Heart of Agile 2017

Derek and Dave will both be presenting at the Heart of Agile 2017 in Pittsburgh on April 27-28, 2017. To learn more about the conference:

Contacting Derek

LeadingAgile Profile:
Personal Blog:

Contacting Dave

LeadingAgile Profile:
Personal Blog:


If you have comments on the podcast, or have questions for the LeadingAgile coaches that you’d like to have addressed in a future episode of LeadingAgile’s SoundNotes, you can reach Dave at

LeadingAgile CSM and CSPO Classes

For information on LeadingAgile’s upcoming public CSM and CSPO classes, please go to:
Use the discount code: LA_Podcast to receive a 15% discount on the class.

Next The Heart of Agile 2017 Conference with Rob Lingle

Dave Prior has been leading technology projects and teaching individuals and teams how to manage their work for over 20 years.

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