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Fitness Coach

James Morton

James has played sports his entire life but ended up falling in love with wrestling and lifting weights in high school. He started wrestling at the end of his freshman year, which is when he was first introduced to strength & conditioning training.

James became obsessed with learning about the human body and how to help people to improve their athletic performance and build their ideal physique, which led him to getting his CrossFit level 1 certification in 2016, and then his USAW (USA Weightlifting) certification in 2017.